Darrell Lea

Special occasion; specialty product

Darrell Lea wanted a Father’s Day keepsake. We made it happen.

ClientDarrell Lea


PartnershipSince 2012

Services Provided

Market research
In-bound logistics

The Challenge

Time-sensitive with detailed specification

Darrell Lea wanted a special presentation tin with the right look and feel for the brand. Since it was for the Father’s Day market, time was critical and the product had to be just the right size and price.

The Peak Solution

Just what they wanted

Our China team organised the design and production, our quality control at every stage kept standards high and our expert logistics meant the special order reached Darrell Lea right when they wanted it.

  • Darrel Lea | Peak Marketing Services
  • Darrel Lea | Peak Marketing Services
  • Darrel Lea | Peak Marketing Services
Peak Services

How we helped Darrell Lea 'Ticking all the boxes'

  • We Create | Peak Marketing | Putting brands in people’s hands


    Bring Father Day to dad’s hands

    We used our production expertise to design and source the perfect gift tin to meet the three key criteria of exact size, stylish appearance and the right price. The promotional tin was also time - sensitive and had to be in stock well ahead of Father’s Day. Peak Delivered.

  • Results

    Australia’s luckiest dad’s

    The promotion was a success, with 35,000 Aussie dads being presented with a specially-created Darrell Lea celebration tin. A smooth delivery meant happy dads and happy client.

From Our Clients

We briefed the cost reduction requirement to Peak Marketing, who then went and worked proactively with their suppliers to find a number of ways to maintain the quality of the packaging, whilst significantly reducing cost. We were very pleased with the result!!