The Coffee Club

Doing it for
the kids.

The Coffee Club wanted to make a difference. Our creative team rose to the challenge.

ClientThe Coffee Club

IndustryFood and Beverage

PartnershipSince 2013

Services Provided

Market research
Warehousing distribution

The Challenge

Making something special from scratch

The Coffee Club wanted a special item to help them fundraise for The Children’s Hospital. It had to be relevant to their brand, appealing to children, and cost-effective. The idea was to donate a dollar per item to the hospital. That’s when they asked Peak for help.

The Peak Solution

We can do it, baby

At Peak, we don’t just source and brand existing items. Our creative team designed a cute, colourful take-home ‘babycino’ cup, and our expertise in design and manufacturing meant we delivered the perfect little fundraiser. What’s more, we matched the Coffee Club’s donations from the cups’ sales.

  • The Coffee Club | Peak Marketing Services
  • The Coffee Club | Peak Marketing Services
How we helped The Coffee Club

From concept into little hands

  • We Create | Peak Marketing | Putting brands in people’s hands


    Think like a kid

    The Coffee Club had a goal in mind, but needed help to get there. We came up with the idea of a fun kid-sized cafe cup to fit the brand, and the brief.

  • Results

    More than we ever expected.

    The babycino cups (and their contents!) were a great success. The Coffee Cub has raised over $15,000 for the Children’s hospital, and Peak came to the party too, matching the donation dollar for dollar. So over $30,000 since the initiative started.