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It’s more important than ever for businesses to exercise sustainable and eco-friendly practices - and the branding and merchandise sector is no different. Across the globe, businesses and consumers are recognising their environmental impact and focusing on improving their efforts, including within the production, use and disposal of merchandise and promotional materials. 

But aside from the obvious reasons for preserving our planet - why is sustainability so important in the promotional merchandise industry?

Environmental Responsibility

We all have a responsibility to look after our environment and planet, and as the promotional and branded merchandise industry produces a significant amount of items worldwide, it’s important to embrace sustainable practices. Many branded and promotional products are traditionally made from plastics or non-renewable materials, or use printing materials that are harmful to the environment.

Switching to recycled,

For those of you familiar with the Supercars scene, the name Triple Eight might ring a few bells (or engine revs). A legendary Australian name etched into the world of Supercars racing, Triple Eight has been a powerhouse within the industry in, teaming up with Red Bull Racing Australia in 2013. With over 250 race victories since its establishment in 2003, Triple Eight has established itself as Australia’s most successful Supercars Team, with state-of-the-art design and manufacturing facilities based right here in Brisbane. 

It’s important for well-established businesses to have recognisable branding — especially in an industry that offers heavy media coverage and exposure. For the past 5 years, Peak Marketing has worked closely with Triple Eight to deliver high-quality, custom-Branded Workshop uniforms, helping spread brand awareness and authority across Australia and internationally. 

Heat transfer is a popular modern printing technique used to apply designs, logos and graphics onto fabrics. Using a combination of heat and pressure, you can print unique designs onto a variety of apparel, including shirts, hats, uniforms, socks, and even hats. 

A heat press allows the creation of high-quality prints that are durable, aesthetic, and versatile. Are you looking to enhance your branded apparel? Heat transfer printing could be just what you need!

How Does Heat Transfer Printing Work?

The heat transfer process involves printing a design onto heat transfer paper or vinyl with specialised printers and inks. The design is placed on the desired fabric and then ‘pressed’ onto the garment using a heat press machine. The heat press machine applies controlled heat and pressure, activating the transfer material’s adhesive properties to create a seamless and successful heat transfer. 

Once the design has been transferred